OUR MOTTO
“Eye care without compromise”, because we believe neither the consumers nor the professionals should be given sub-standard products.
OUR COMPANY ETHOS
Driving Innovation, Education and Professionalism in improving Eye Health.
OUR VISION
To remain the undisputed #1 brand in the eye care industry in Ireland by creating lasting, quality VALUE for both customers and consumers and staying close to their needs with integrity, truth and dignity.